@article {Enhancing2025,
title = {Enhancing consumer satisfaction in complex choices through a sequential elimination approach},
year = {2025},
notes = {https://doi.org/10.1111/joca.70000},
url = {https://www.esri.ie/publications/enhancing-consumer-satisfaction-in-complex-choices-through-a-sequential-elimination},
author = {Poluektova, O., Barjaková, M., and Lunn, P.},
journal = {Journal of Consumer Affairs, Vol. 59, Issue 1, Spring 2025, e70000},
}