@article {Product2020,
title = {Product line extensions under the threat of entry: evidence from the UK pharmaceuticals market},
year = {2020},
url = {https://www.esri.ie/publications/product-line-extensions-under-the-threat-of-entry-evidence-from-the-uk-pharmaceuticals},
author = {Bokhari, F., and Yan, W.},
journal = {ESRI Working Paper 678},
}