@article {Consumers2024, title = {Consumers struggle to distinguish genuine and ‘greenwashed’ environmental claims in advertisements }, year = {2024}, url = {https://www.esri.ie/publications/consumers-struggle-to-distinguish-genuine-and-greenwashed-environmental-claims-in}, author = {Timmons, S., Whelan , A., and Kelly, C.}, journal = {ESRI Research Bulletin 202407}, }