Social Activity Measure – Wave 1

The Social Activity Measure (SAM) is a behavioural study that records the public response to the risk of Covid-19 infection over time. Designed by the ESRI’s Behavioural Research Unit (BRU), SAM is an anonymous, interactive, online study that surveys people about their recent activity. The study offers insight into where and how risks of transmission arise. SAM aims to inform policy regarding the opening of parts of the economy and society, while keeping Covid-19 under control. The research was designed by the BRU in consultation with the Department of the Taoiseach, and is funded by them/Government of Ireland