Health Insurance

Behavioural Science

Health Insurance. A research programme funded by the Health Insurance Authority investigates consumer choices of private health insurance in Ireland. The first, diagnostic, stage of evaluated consumer understanding of health insurance and decision-making in existing health insurance markets. This study was carried out in 2021. The second stage designed and tested a behaviourally informed plan comparison tool that helps to choose private health insurance. The study was run in 2022 and the results are currently being prepared for publication.