Behavioural Science
The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.
This controlled experiment, funded by the EPA, tested the benefit of educating consumers about common greenwashing tactics. Consumers who were trained were more suspicious of some greenwashed claims than the untrained control group, but the training also led to greater suspicion of genuine claims. Consumers were less willing to purchase from brands they suspected of greenwashing, even if the environmental claim made by the brand was genuine.
This study, funded by the Gambling Regulatory Authority of Ireland, indicates that there is far more problem gambling in Ireland than previously believed. The best estimate from the study is that 1-in-30 adults in Ireland suffers from problem gambling – ten times higher than a previous measure from 2019.Publication list
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